Breast cancer is a cancer of the glandular breast tissue.
Worldwide, breast cancer is the fifth most common cause of cancer death (after lung cancer, stomach cancer, liver cancer, and colon cancer). In 2005, breast cancer caused 502,000 deaths (7% of cancer deaths; almost 1% of all deaths) worldwide. Among women worldwide, breast cancer is the most common cause of cancer death.
The number of cases worldwide has significantly increased since the 1970s, a phenomenon partly blamed on modern lifestyles in the Western world. Because the breast is composed of identical tissues in males and females, breast cancer also occurs in males, though it is less common.
This ad grabs the issue of Breast Cancer by the throat with a powerful duo of words. BUST CANCER uses the pun on 'bust' having a dual meaning of 'remove' and 'breast'. And gets to the point directly, in a memorable and strong manner.
The number of cases worldwide has significantly increased since the 1970s, a phenomenon partly blamed on modern lifestyles in the Western world. Because the breast is composed of identical tissues in males and females, breast cancer also occurs in males, though it is less common.
This ad grabs the issue of Breast Cancer by the throat with a powerful duo of words. BUST CANCER uses the pun on 'bust' having a dual meaning of 'remove' and 'breast'. And gets to the point directly, in a memorable and strong manner.
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