A new year is just not a change in the digit.

Each new day throuout the year is
a blank page in the diary of your life.
The secret of success is in turning that
diary into the best story you possibly can.
Set up 2008 as a vibrant one!

World Population Day

World Population Day is an annual event, observed on July 11, which seeks to raise awareness of global population issues. The event was established by the Governing Council of the United Nations Development Programme in 1989. It was inspired by the public interest in Five Billion Day on July 11, 1987, approximately the date on which the world's population reached five billion people.

The world population on the 20th anniversary of Five Billion Day, July 11, 2007, was estimated to have been 6,602,226,175, which is almost going beyond to prop up by our futile, fragile earth! And ofcourse, this visual is all about that!

World Animal Day

World Animal Day is a time to celebrate and appreciate our relationship with the animals that share our planet and the ways in which they enrich our lives. It is also an important opportunity to speak out to ensure the humane treatment of farm animals and to advocate for protection of the habitats that are home to wild animals.

This ad was designed as the lives of animals are in savage spot, where we are witnessing the blighting of each forests.

International Literacy Day

International Literacy Day has been celebrated every September since 1965, when it was first established by the United Nations Educational, Scientific, and Cultural Organization (UNESCO). Many organizations and governments throughout the world take advantage of the day to consider the status of adult and child literacy, note progress, and identify work still to be done.

The United Nations, which defines illiteracy as the inability to read and write a simple message in any language, has conducted a number of surveys on world illiteracy. In the first survey (1950, pub. 1957) at least 44% of the world's population were found to be illiterate. A 1978 study showed the rate to have dropped to 32.5%, by 1990 illiteracy worldwide had dropped to about 27%, and by 1998 to 16%. However, a study by the United Nations Children's Fund (UNICEF) published in 1998 predicted that the world illiteracy rate would increase in the 21st cent. because only a quarter of the world's children were in school by the end of the 20th cent. The highest illiteracy rates were found in the less developed nations of Africa, Asia, and South America; the lowest in Australia, Japan, North Korea, and the more technologically advanced nations of Europe and North America. Using the UN definition of illiteracy, the United States and Canada have an overall illiteracy rate of about 1%. In certain disadvantaged areas, however, such as the rural South in the United States, the illiteracy rate is much higher.

The visual is trying to show the agony in the irony of the situation. It distinctly shows the asymmetrical division of the society.

World Environment Day

World Environment Day, commemorated each year on 5 June, is one of the principal vehicles through which the United Nations stimulates worldwide awareness of the environment and enhances political attention and action.

The day's agenda is to give a human face to environmental issues; empower people to become active agents of sustainable and equitable development; promote an understanding that communities are pivotal to changing attitudes towards environmental issues; and advocate partnership, which will ensure all nations and peoples enjoy a safer and more prosperous future.

Here in this ad, the idea was to show the calamity, which can be the after effects of damaging the nature with industrial toxins. Visual is astutely merged with the tragedy of Septemebr 11 and so the copy.

Mother's Day

Mother's Day is a day honoring mothers, celebrated on various days in many places around the world. Mothers often receive gifts on this day.

Ad talks about the negligent attitude and inhuman habits of modern generation. Increase in the number of old age home proves that.

Father's Day

Father's Day is a secular celebration inaugurated in the early twentieth century to complement Mother's Day in celebrating fatherhood and parenting by males, and to honor and commemorate fathers and forefathers. Father's Day is celebrated on a variety of dates worldwide and typically involves gift-giving to fathers and family-oriented activities. The gifts given often have slogans such as "World's Best Dad".

As far as i am concerned, the current generation always forget to give or show their support to parents when they actually needed. Remember, the furious pace of life will slow down when you are also at that stage. So please dont forget to be there with your parents when they really, badly need ur support and care.

World Anti-Tobacco Day

Statistics point out that tobacco is one of the biggest cause of human deaths, though not an immediate basis. Still it has a long term effect, not only the life of the smokers, but also those who could be termed as passive smokers. Cigarrettes and Beedis form the major chunk of tobacco consumption. Under the WHO norms whcih many nations have signed and ratified, including India and China clearly states some measures to be undertaken t0 restrict their consumption. Under this comes, the ban of smoking in public places as well as puttting up pictures of people affected by smoking on the cigarette labels. In India, the Health ministry has already started working on these lines, with the the statutory warning of "Smoking Being injurious to Health" being showcased widely. Already the movies and tele series have been asked to ban smoking scenes within them and for those which have already come to the fore, warnings have asked to be displayed before their screenings. Also hefty charges and fines have been levied on the people who smoke in the public places. Various public awareness drives and campaigns have also been carried out by the Government and various other agencies as well as non-governmental groups to highlight the negative effects on human health due to tobacco consumption.

World Sight Day

Blindness is the condition of lacking visual perception due to physiological or neurological factors.

Various scales have been developed to describe the extent of vision loss and define "blindness." Total blindness is the complete lack of form and light perception and is clinically recorded as "NLP," an abbreviation for "no light perception." Blindness is frequently used to describe severe visual impairment with residual vision. Those described as having only "light perception" can see no more than the ability to tell light from dark. A person with only "light projection" can tell the general direction of a light source.

In order to determine which people may need special assistance because of their visual disabilities, various governmental jurisdictions have formulated more complex definitions referred to as legal blindness. In North America and most of Europe, legal blindness is defined as visual acuity (vision) of 20/200 (6/60) or less in the better eye with best correction possible. This means that a legally blind individual would have to stand 20 feet (6 m) from an object to see it with the same degree of clarity as a normally sighted person could from 200 feet (60 m). In many areas, people with average acuity who nonetheless have a visual field of less than 20 degrees (the norm being 180 degrees) are also classified as being legally blind. Approximately ten percent of those deemed legally blind, by any measure, have no vision. The rest have some vision, from light perception alone to relatively good acuity. Low vision is sometimes used to describe visual acuities from 20/70 to 20/200.

By the 10th Revision of the WHO International Statistical Classification of Diseases, Injuries and Causes of Death, low vision is defined as visual acuity of less than 6/18, but equal to or better than 3/60, or corresponding visual field loss to less than 20 degrees, in the better eye with best possible correction. Blindness is defined as visual acuity of less than 3/60, or corresponding visual field loss to less than 10 degrees, in the better eye with best possible correction.

Every year October 11th is for “World Sight Day” which use to campaign about the need of proper guidence to be away from constant blindness.

Breast Cancer Awareness Ad Campaign

Breast cancer is a cancer of the glandular breast tissue.

Worldwide, breast cancer is the fifth most common cause of cancer death (after lung cancer, stomach cancer, liver cancer, and colon cancer). In 2005, breast cancer caused 502,000 deaths (7% of cancer deaths; almost 1% of all deaths) worldwide. Among women worldwide, breast cancer is the most common cause of cancer death.

The number of cases worldwide has significantly increased since the 1970s, a phenomenon partly blamed on modern lifestyles in the Western world. Because the breast is composed of identical tissues in males and females, breast cancer also occurs in males, though it is less common.

This ad grabs the issue of Breast Cancer by the throat with a powerful duo of words. BUST CANCER uses the pun on 'bust' having a dual meaning of 'remove' and 'breast'. And gets to the point directly, in a memorable and strong manner.

Before having a Mammogram, every woman needs to do a Breast Self Examination. Regular BSE helps detect cancer at an early stage thus aiding prevention and reducing the need for cure. This ad makes use of a finger to suggest that there's only one 'tip' needed to prevent Breast Cancer.

This ad uses fruits as a metaphor for breasts. The idea is to say that just as there is no test to detect damage on fruits, a Mammogram is the surest way to detect damage of one's breasts. ammogram.

The pink ribbon is a well-known symbol for Breast Cancer Awareness. This ad uses the pink ribbon interestingly, as a pair of Scissors. The thought is that a Mammogram is the most effective way to cut your chances of having Breast Cancer.